Feiyue - The New Sneaker Obsession
The history of Feiyue started in 2005 in Shanghai. Patrice Bastian bought a pair of Feiyue for practising martial arts and then fell in love with them at the very first sight. As a sneaker head and marketing manager, he sensed a huge potential market from these lovely and youthful sneakers and successfully transformed Feiyue into a youthful fashion icon in French market. Feiyue’s iconic model, the white Fe Lo Classic, features signature stripes and a flexible sole that turns them into a chic label.
Now, Feiyue has stretched into global scale, and become a hip-must item all over the world. Hollywood actor Orlando Bloom wearing a pair of Feiyue shoes on film set, Poppy Delevingne who is a brand spokesman of Chanel and Versace wearing them on fashion events, Korean model Irene Kim wearing Feiyue in fashion week......
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