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We live and breathe fashion because it’s a way of life. It encourages self-expression and self-reinvention while staying true to our spirit. It unites us through our shared love for beauty. Fashion empowers and emboldens every one of us.

What are the pains of fashion?

In today’s world of fast fashion, people’s insatiable desire for the latest trends result in a staggering amount of garments produced and wasted by factories —potentially 80 billion square meters of leftover textile each year— that’s enough to cover the country of Ireland! Not to mention non-textile waste like polluted water, CO2, dyes and other chemicals. Fast production also means low-quality garments that quickly end up in landfills, further increasing wastes and hurting the environment.

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